EDITORIAL: THE BEAUTY IN YOU


EDITORIAL

THE BEAUTY IN YOU


Raise spirits and profile the power in ‘you’ with these body-loving styles. Explore relaxed sets and iconic staples to spotlight your individuality.

SHOP: THE ORGANIC HEMP NIMU SIRT

Photography // Tim Ashton
Model // Jasmine @ IMG
Hair + Makeup // Mikele Simone @ DLM
Styling // Josie McManus
Creative + Production // Lauren King

CATEGORIES:

WOMEN WE LOVE: LISA-MARIE MEWES (@JIMSANDKITTYS)


WOMEN WE LOVE

LISA-MARIE MEWES (@JIMSANDKITTYS)


One half of self-professed ‘aesthetically emotional couple’ @jimsandkittys, Lisa-Marie Mewes ignites new meaning in insouciant chic. Salty and sophisticated, strong yet vulnerable, she embodies power, freedom and divine femininity. All the things we look for in a woman. Recently traversing the iconic coastlines of Greece, Lisa packed her favourite MAURIE + EVE and took a little moment to answer a few things on our mind:

M+E: You feel most empowered as a woman when …

LMM: When I am well balanced and manage to take good care of myself physically and mentally (sleep, food, exercise, sun, wellness etc). I also love being my own boss and being financially independent, or when I am around women who inspire to be whoever I want to be!

M+E: A woman’s partner should make her feel …

LMM: Safe and special!

M+E: A woman’s greatest asset is her … 

LMM: Mind and her smile.

M+E: If you could dine with any three women in the world, who would they be?

LMM: Tough because there are SO many incredible women I’d like to dine with … Michelle Obama, The Olsens, Meryl Streep and my Mother.

M+E: Describe yourself in three emojis.

LMM: 🔮🌞🌝

Photography + Styling + Talent // @jimsandkittys

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WOMEN WE LOVE: ACTRESS, RUMER WILLIS

INTERVIEW

WOMEN WE LOVE: RUMER WILLIS

Actress, musician and founder of 'Rumer Has It', you may know Rumer Willis from such films as 'Once Upon a Time in Hollywood' and 'Sorority Row.' Or perhaps it's her heavenly vocals and live Late Night Piano sessions that have you hooked? In any case, Rumer is a strong ambassador for modern women, connecting to self, living with more empathy and less negativity. A big fan of the MAURIE + EVE brand (gush!), we feel lucky to have taken some of her precious time to chat lessons by sobriety, accountability and personal style. Happy International Women's Day.

SHOP: THE HIGHER LOVE DRESS IN SAND

M+E: You are an amazing musician! How has this creative outlet helped you through the challenge that has been 2020 and 2021, and what other practices have you turned to for calm, release and comfort through these times?

RW: Thank you, honestly I feel like music helps me everyday. It has such power to shape your mood and help process feelings. Music is something I could never live without. What has been a gift during this challenging time is more time to practice piano … and I have become much better. It has also been so lovely to share my journey and learnings through my live Late Night Piano Series. It has been such a beautiful way to connect with people. Knitting and crocheting are also creative outlets for me, so I’ve been very busy making blankets and sweaters for the dogs. I have also become obsessed with vintage planters and vases and doing flower arrangements in my house.

M+E: You have been sober for over four years now. What lessons have you learned  – about yourself and the world around you?

RW: I think the biggest lesson has been around how important it is to feel your feelings, allow yourself to process them and not push them down or numb them out with substances (and substances can be anything from food, alcohol, shopping, men/women, drugs, cigarettes). Because one of the most challenging things for me wasn’t actually getting sober it was dealing with all the feelings and old stories, held narratives and misconceptions I had been holding about myself. I had shoved it all down because I was afraid that if I let  my emotions out, it would never stop.

I feel so grateful to be clear headed, to have the tools to process my feelings no matter how challenging they may feel in the moment. I am grateful  to wake up every morning and feel good. I am the best version of myself (that I have ever been) and I know a lot of that has to do with sobriety and the work I have been able to do on myself.

M+E: Words of advice for anyone looking to curb certain habits in 2021, focusing more on mindfulness and general well-being?

RW: The biggest game changer for me has been going back to basics. Small things that completely change my mindset when I start the day. No matter how tired I am I never leave any dishes in the sink, nothing left on the coffee table or bathroom counter, and I make sure my space is clean – everything is put away. So when I wake up, I am rising to a fresh start and not a mess from the day before. I know that may seem small to most people but for me, it has changed my life and the way I feel about myself and my space. Our outer reality is a reflection of our inner reality and vice versa so if you can make your space peaceful and calming it will be easier to make space for internal peace.

SHOP: THE TAKE ME AWAY DRESS

“Talk to your body and express your gratitude for all it does, take baby steps to change the patterns of negativity you find yourself slipping back into. Take a bath, have a date night with yourself, dance around in your underwear, remember how beautiful and unique you are for no other reason than that you are you.”

M+E: You talk about taking responsibility for the way you’re feeling (as opposed to settling into victim mentality) in a move towards empowerment. Why do so many people struggle with this, do you think, and what are some easy steps/practices towards making the change?

RW: I think it’s really easy to get into a cycle of blaming others … one of the hardest things our ego faces is taking accountability for how our actions affect others and importantly ourselves. We are responsible for how we relate to the situations in our lives. My encouragement would be to take a moment to process and allow whatever feelings are coming up over whatever situation. Maybe do some purged emotional writing, and then take a moment to zoom out and recognise how some of your actions (or inactions) led to the situation you found challenging.

M+E: Why is self-love important (in particular for women), and how do you practice this on a daily/weekly basis?

RW: Self love and acceptance are so unbelievably important. Especially right now in the world we are living in. We are constantly told that we are not enough – that we’re too big, too small, too opinionated, too quiet, too prude, too slutty. This constant negative reinforcement is coming at us from all sides. The only way to break this cycle is to stop the negative talk, stop submitting yourself to others and the internet. Talk to your body and express your gratitude for all it does, take baby steps to change the patterns of negativity you find yourself slipping back into. Take a bath, have a date night with yourself, dance around in your underwear, remember how beautiful and unique you are for no other reason than that you are you.

SHOP: THE HIGHER LOVE DRESS
SHOP: THE BODY SUN DRESS

M+E: What does you daily skin/wellness routine look like?

RW: This is something that is always changing, but taking my vitamins twice a day, eating healthy … I try to drink a gallon of water a day and practice my skincare routine morning and night. The products I use are always changing, I fancy myself a treasure hunter of all things beauty and self care related, and that is kind of how ‘Rumer Has It’ was born. I am always searching for the best and unique things, and love to share my finds with friends, family … and now everyone!

M+E: Your style is beautifully unique and feels like an epic mix of vintage, designer and everyday wear. What influences your style, and what pieces are currently on high rotation?

RW: My style has definitely changed a lot over the years but I feel like I’ve really started to settle into what my aesthetic is  … although it’s still a bit split personality. I am either channeling this Louisiana witch woman or Mermaid Beach castaway, or just some sort of monochromatic matching sweatsuit haha.

A dress I always reach for is the Higher Love Dress by MAURIE + EVE. I remember discovering the brand and being so excited to find pieces I had been hunting far and wide for. Since the pandemic I have been living in gauzy dresses, silk neck scarves, linen pants and oversized matching sets, and I don’t think that will change anytime soon. As I write this I am wearing my new fave MAURIE + EVE Heidi Pants (that have been on heavy rotation).

Follow @rumerwillis | @maurieandeve 

CATEGORIES:

WOMEN WE LOVE: ARTIST, ASH HOLMES

INTERVIEW

IWD: ASH HOLMES

In celebration of International Women's Day, for the month of March we will profile some of the wonderful women we know. Those who ground us, ignite us and send us upwards towards the stars. First up, local abstract expressionist painter, Ash Holmes. A Northern Beaches success story, Ash has been painting 'for as long as she could hold a brush,' has won multiple awards and hosted several sold out shows. Her work is followed and captured by art collectors around the world, its dreamy, undeniably feminine magnetism stirring something in most. We fired a few questions about 'woman,' and these are her replies ...

SHOP: MORIAH PANT + BREAK OF DAY RIB TANK

M+E: You feel most empowered as a woman when …

AH: I’m in tune with myself and in a flow state. I also love working towards a goal in a team of like-minded people. I really believe that empowering one another raises our energetic frequency, leading to inner growth.

M+E: A woman’s partner should make her feel …

AH: Supported.

M+E: A woman’s greatest asset is her …

AH: Inner strength, we are strong mentally, physically and spiritually.

“I admire women who dominate in a man’s world – Frida Kahlo is whom I admire most, she is viewed as an icon of female creativity. I’d ask Frida Kahlo, what was it like being a female artist at that time?”

M+E: If you could dine with any three women in the world, who would they be?

AH: Tracey Emin – because she’s an absolute legend and helped gain respect for women in the art world. Sinead O’Connor – to hear her talk in that beautiful Irish accent and Drew Barrymore – she’s a Pisces, and as a fellow Pisces I feel connected with her … and she’s got a cup full of stories. Stevie Nicks can come too if she’d like.

M+E: The female you most admire and one question you’d like to ask her?  

AH: I admire women who dominate in a man’s world – Frida Kahlo is whom I admire most, she is viewed as an icon of female creativity. I’d ask Frida Kahlo, what was it like being a female artist at that time?

SHOP: RYN SHIRT

M+E: Looking back, what is one piece of advice you would give your younger self?

AH: Don’t worry about what other people think of you. Just stay in your lane and keep being authentic to yourself.

M+E: Currently reading/watching/listening to?  

AH: Currently reading Frida Kahlo’s biography, watching the Netflix series ‘Your Honor’ and David Letterman’s show ‘My Next Guest.’ Listening to Blondie, No Doubt and The Dandy Warhols.

M+E: Describe yourself in three emojis: 

AH: 🍂 = earthy  🎨 = painty 💧= sensitive

CATEGORIES:

EDIT: ENDLESS SUMMER


EDIT

ENDLESS SUMMER


Extend summer in soft organic cottons, hemp and lifestyle essentials enticing cool comfortability. For home, holiday and all hours in-between.

SHOP: YUCCA DRESS, WHITE (SWIM SET COMING SOON)

Photography // Anna Hewetson
Model // Shenise @ KULT + Montana @ IMG
Hair + Makeup // Joel Phillips

CATEGORIES:

BALANCE: 6 IG ACCOUNTS FOR THE GOOD VIBES

BALANCE

6 INSTAGRAM ACCOUNTS FOR THE GOOD VIBES

We're all guilty of getting lost in a never ending Instagram scroll, and while we should all attempt a little less screen time in 2021, here are a few accounts we follow with love here at MAURIE + EVE. Feel good vibes only.

1.


@beamingdesign

A very bright Belgian designer by the name of Marilyne Verschueren creates such feel good graphics for the mind and spirit. Uplifting tonal collaborations join soft yet purposeful messaging every human could relate to.

2.


Founded in 2017, this Lagos, Nigeria academy has transformed the lives of its students, affording them a place to dance and to dream. It has also inspired influential people in ballet to lend a hand, and a world of opportunity has since opened up: for the students, scholarships and invitations to attend prestigious schools and companies overseas. And the dancing, truly captivating … as is the happiness it so clearly manifests.

3.


For the star gazers among us, this one’s for you. SRNAVERSE combines weekly/monthly astrology notes in her own, unique manner and with creative visuals to match.

 

4.


Artist, Musician and Student, Sean W Spellman paints with restraint for clean connection to the soul. Softly spoken strokes that calm the mind and move intention. A favourite of MAURIE + EVE Founder and Designer, Kelly Davies-Green.

5.


New York based Photographer, Artist and Director, Cass Bird pleases the eye and emotions with powerful portraiture and fashion takes of models, muses and celebrities around the world. She has a knack for truly materialising the matter of her subjects. Always real. Never boring. Follow.


6.


Faces, quotes and stories of the golden age and beyond. Humorous, stylish and outrageous encounters with Hollywood’s greatest of all time. An instant mood booster.


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HOW TO: MANIFEST MOTIVATION IN 2021

HOW TO

MANIFEST MOTIVATION IN 2021

Laura Thrum is the owner creator Meraki Mats - cork yoga mats and accessories made from 100% natural cork oak harvested sustainably. They look good while you feel good, and that’s what we’re all about here at MAURIE + EVE! An avid lover of yoga and reformer Pilates, we chat with Laura about how to manifest that motivation as 2021 hits full swing.

M+E: Meraki means ‘doing something with soul, creativity and love’ – tell us why this is so important to you and how it translates in your business and everyday living?

LT: We are a brand of beautifully designed yoga mats and cork accessories that are a luxe extension to your athleisure wardrobe; designed to motivate you to move … but why?

To do something with soul, creativity, or love — the essence of yourself put into your work’ is not only the definition of Meraki but it also defines the impact we strive to have on every individual who is a part of the Meraki Movement. We want to inspire you to show up for yourself; ultimately committing to becoming more loving, grounded and inspired because at the end of the day there is no point living a life that is not authentic to who you truly are.

M+E: In your opinion, why is it important to make time for self-love – why is it the most important love we can partake in?

LT: Unfortunately, our nearest and dearest cop the worst of us at times, the stresses and demands of life absorb all of our energy, leaving very little for our loved ones. For me, this is the biggest motivating factor, to ensure I create time daily for the things that keep me grounded, fulfilled and energised – committing to evolving and becoming a more authentic version of myself every day.

M+E: How do you show yourself love?

LT: Oh, probably in too many ways! From yoga to reformer Pilates, meditation to cooking my man and I a soul nourishing meal, these little things bring me so much joy, daily. Although my ultimate self-love ‘treat’ is a massage – it honestly transforms my energetic state and releases any built-up tension (if I haven’t been prioritising the smaller daily self-love tasks). And of course my muscles thank me after!

“Be precise on what you want to manifest; explore every detail of what you want, how you'll achieve it and how it will make you feel. Meditation creates mental clarity; allowing you to be more efficient and precise with your intentions, eliminating all the ‘fluff’ we fill our head with.”

M+E: For those people struggling to get into the swing of the New Year (and shake off the festive season), what’s some advice you can offer to manifest motivation and set ourselves up for success

LT: Whether it be a work task or a workout –  break it down. If your goal is to meditate 20 minutes a day – start with 2 minutes daily and work up from there. Create the simple habit of 2 minutes of breathwork, work up to 5, then 10 and before you know it 20 minutes has become a non-negotiable part of your daily routine.

Be precise on what you want to manifest; explore every detail of what you want, how you’ll achieve it and how it will make you feel. Meditation creates mental clarity; allowing you to be more efficient and precise with your intentions, eliminating all the ‘fluff’ we fill our head with.

M+E: And for those who have previously found it difficult to get into a regular fitness regime (and are planning on a new start in 2021), what’s your advice to get into a fitness flow and stick to it?

LT: Don’t expect yourself to be naturally motivated every single day. Find your why. Find a reason why you would prefer to go to a 6am yoga class over staying in bed for that extra hour. For me, I know if I don’t prioritise time for myself first thing every morning, whether it be yoga, Pilates, a coffee and beach walk or even a 10 minute meditation, my day does not have the same flow or efficiency.

M+E: One personal and professional goal you have set yourself for 2021?

LT: Fluidity and blank space.

Fluidity to life – to adapt effortlessly and not let the unexpected stop me in my tracks. And blank space in my calendar – to allow more opportunity for spontaneous creativity. This is where my mind grows and expands.

M+E: The artist/album you play to elevate mood and manifest motivation?

LT: Music completely transforms my mood. I use it daily to help alter my mental state. Whether it be Ludovico Einaudi to put me into the vortex of concentration or Tash Sultana, Pretty Lady, mid workday (to remind myself to slow down, dance a little and help shake off any anxious energy … or excess caffeine! haha).

Follow @maurieandeve | @merakimats

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BALANCE: WHY CLEANSE FOR THE NEW YEAR?

BALANCE

WHY CLEANSE FOR THE NEW YEAR?

As the close of summer draws near, so too do those long hot nights, brimming social calendars indulgent lunches, impromptu dinners and overall carefree living. Work is back and it’s time to refresh, reboot, restart mental and physical clarity for a year of success. While there are many ways to achieve this, one popular option is the 1, 3 or 5-day cleanse. What this looks like varies person-to-person, cleanse-to-cleanse but the results are always inline – light, bright energy and improved creative thinking. We all need that.

 

We chat with Marketing Manger of Sol Cleanse, Alex Frisby-Smith on the benefits and misconceptions of cleansing, plus the ultimate choice for first time cleansers.

 

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M+E: There is an extensive list of benefits associated with cleansing, what are the most relevant when it comes to remedying festive season indulgence, lack of sleep and so on?

AFS: Our bodies are wonderfully designed to cleanse and self-heal, but through the effects of lifestyle stressors (food, drink, chemicals in skin care, air pollution, stress) we can get a build-up of toxins stored in our bodies that results in feeling and operating sub-optimally – especially after the festive season! Luckily, with a little support from a juice cleanse we can eliminate these toxins and come back to an equilibrium – feeling fresh, energised and inspired.

After cleansing, so many of our customers tell us they experience a variety of benefits such as:

  • Feeling lighter and brighter
  • Feeling refreshed and energised
  • Feeling motivated and inspired
  • Improved mental clarity and reduced “brain fog”
  • Clear, glowing skin and eyes
  • Eliminated cravings and addictions, kicking bad habits
  • Reduced bloating and improved digestion
  • A natural desire for healthy lifestyle choices

M+E: What are the top three misconceptions around cleansing, and how do you respond to these?

AFS:

Misconception 1: Juice magically dispels the body of all toxins

Whilst it would be amazing if juice did this, our liver, kidneys, colon, lungs, skin and lymphatic system are actually already doing this for us! Instead, cleansing focuses on creating the right conditions for our organs to do their job efficiently. When cleansing, we’re eliminating our exposure to daily toxins (caffeine, alcohol, pesticides or anything artificial). Also, if you consider it takes roughly 2kg of fresh, raw, organic produce to make a single jar of our organic cold pressed juices, your body will be receiving A LOT more micronutrients than usual. The micronutrients in fruit and veggies support your vital organs to carry out an array of tasks, some of which are to cleanse toxins from your body.

Misconception 2: There isn’t enough fibre when you do a juice cleanse

When we’re talking fibre, we have soluble fibre and insoluble fibre. Cold pressed juice is naturally loaded with soluble fibre which assists in balancing our gut microflora as it is a prebiotic, absorbs cholesterol from the intestines, gives us a sense of ‘fullness’ and balances our blood sugar levels. On the contrary, insoluble fibre does not dissolve in water and is the leftover pulp that you get from juicing which makes up the bulk of our stools because it is indigestible. If you consider that you would need to consume nearly 10kg of raw produce to get the same hit of micronutrients during one day of juice cleansing, you can see the benefit of removing insoluble fibre. We are left with a super micronutrient dense liquid to consume, and our digestive system is given a break so it can heal and repair.

Misconception 3: Juice cleansing is just about losing weight

While some people do choose to undertake a juice cleanse to lose weight, this is not our philosophy at Sol Cleanse. We are primarily concerned with resetting your relationship with food, and with yourself.

For more information about juicing misconceptions, head to our blog post here.

“Upon finishing a cleanse you’re craving fresh, whole foods because you can finally hear the subtle messages from your body. Movement becomes enjoyable, and you have a clear vision for life goals and how to execute them.”

M+E: For those looking to reset mentally as well as physically for the year ahead, how does Sol Cleanse assist, and are there certain Sol programs/products more specific to this objective than others?

AFS: You’re at the end of January and the past 6 weeks has been all about socialising, lazing by the sun and indulging your senses in rich foods and cocktails … all of which has its place!

February come around and you’re not sleeping as well, you’ve been in ‘extrovert’ mode for too long and are feeling drained. You’re back working full time and you can’t find the motivation to meal prep and nourish your body (as well as you would like to), so find yourself reaching for caffeine and quick foods to get you through the day. You’re not feeling that great about yourself and you just can’t find the courage to make some damn change. You’re in a negative spiral, we’ve all been there.

We created Sol Cleanse for these exact moments. For the opportunity to press pause for 1, 3 or 5 days and assess how you’d like to take care of yourself from this moment onwards.

The beautiful thing is that when you consume nothing but pure plant nutrition for a few days, your taste buds get a complete reset. Your eyes become brighter. Your skin glows. You sleep better and your energy levels improve. You start to feel really great about what you are doing for your body and mind. And it’s so much easier from here. Upon finishing a cleanse you’re craving fresh, whole foods because you can finally hear the subtle messages from your body. Movement becomes enjoyable, and you have a clear vision for life goals and how to execute them. You are on a positive spiral of momentum and the only way is up, baby!

M+E: Can a cleanse help to invigorate creative thinking?

AFS: Absolutely! Your gut and brain are connected through millions of nerves. The gut and its microbes control inflammation and create many different compounds that can affect brain health. By looking after your gut and flooding it with raw, organic nourishment, it makes sense when your mind feels clear and fog free after a cleanse. We often get our best creative ideas during and after a cleanse because we have so much clarity. Not only this, but our program comes with daily meditations and workbooks that truly connect you back to yourself. When you’re in a state of consciousness and mindfulness, the creativity just flows!

M+E: What is a great entry-level cleanse and why?

AFS: Our Level One Lighten Up Cleanse is an amazing entry-level cleanse. It’s our most gentle and nurturing cleanse for those who need a kickstart to make some change. It comes with cold pressed juices, nut milk, green smoothies and a delicious dahl (that is amazing heated in the evening or lunchtime) for something a bit more substantial.

M+E: Is cleansing something we should schedule periodically throughout the year, or is it more about listening to your body and reacting accordingly?

AFS: We generally find that once a season is the sweet spot as it encourages you to pause and notice your unique body requirements as the world moves around us. But, in short, you should cleanse whenever you feel like you need a reset.

M+E: The brand obviously believes in a holistic approach to health and lifestyle, what other daily practices would you recommend to reset body and mind for 2021?

AFS: Meditation and breath work are really amazing practices to incorporate into your routine. Breathing practices can help activate your parasympathetic nervous system which controls our rest and digestive state, and deactivate our sympathetic nervous system which regulates our fight or flight response.

Follow @maurieandeve | @solcleanse

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NEW: RESILIENCE X ANNA FELLER


CAMPAIGN

RESILIENCE X ANNA FELLER


PRE ORDER: THE EMILY DRESS + HEIDI PANT

International model and tastemaker, Anna Feller has joined forces with designer of MAURIE + EVE, Kelly Davies-Green in the launch of a limited-edition essentials capsule: RESILIENCE.

Explore relaxed hoodie and pant sets, shorts, bodysuits and more tailored exteriors for all women. Everyday icons designed to mix and match in a true reflection of the wearer’s identity.

PRE-ORDER: KITTY TOP + MORIAH PANT
DELETE THIS HEADING BLOCK IF NOT IN USE

PRE ORDER: JENNIFER BODYSUIT + KELLY HOODIE

PRE-ORDER: KELLY HOODIE

PRE-ORDER: MORIAH TOP

PRE-ORDER: GABRIELLE BODYSUIT

PRE-ORDER: JENNIFER BODYSUIT

PRE-ORDER: MORIAH TOP + PANT

PRE-ORDER: MYLEE SHORT

Photography // Jennifer Stenglein
Designer and Creative Director // Anna Feller
Hair and Makeup // Linda Jefferyes
Styling // Caterina Scardino
Location // Heidi Middleton

CATEGORIES:

EARTH: THREAD TOGETHER

INTERVIEW

THREAD TOGETHER CEO, ANTHONY CHESLER

MAURIE + EVE’s latest alignment, Thread Together, takes textile waste and redistributes to those in need. It’s a simple concept with a big impact, and is changing the future, not only of Australian fashion, but people in crisis. Clothing defines who we are - our right to adequate clothing - and every human deserves this. Here, we talk with CEO Anthony Chesler on the organisation’s plans for wider influence, some  alarming statistics and importantly, how we can all make a difference.

M+E: In five years’ you have successfully diverted 1,200,000 items of clothing. Tell us, how did Thread Together begin – was it born more on urgency around Australia’s textile waste problem, or to help those in need, or both? What came first.

AC: Thread Together was founded in 2012 by Andie Halas who saw the potential for excess, new clothing to support people in need. By collaborating with some of Australia’s largest clothing suppliers and connecting social service agencies, Thread Together has been able to change the future of people in crisis, as well as the future lifecycle of clothing and accessories. Through Thread Together, companies with too much can give to people that have too little.

The simple idea, which Andie refers to as a redistributive justice, was conceived when Andie made a decision to donate (rather than dispose of a product) with a small production fault.

Andie took these items to the Asylum Seeker Centre in Sydney and was very troubled to see good people, who had fled situations of great danger, searching for old clothes for themselves and family.

Thread Together was conceived, and the movement was created to clothe our country whilst fighting fashion waste.

M+E: Were there any particular statistics that really propelled the birth of this organisation?

AC: Sadly, 1 in 8 adults and 1 in 6 children (or 3.4 million Australians) are living below the poverty line without access to essential clothing, a basic human right; and approximately one-third of all new clothes go from factory to landfill.

M+E: What is the biggest, most harmful misconception around fashion and the environment?

AC: Misconception: There’s very little action we can take as consumers to change the fashion industry.

Truth: We, as consumers of fashion, must see each purchase as a vote for how we want the world to work and therefore our purchases give us a say in the changes we want to see in the world.

M+E: What was one of your biggest challenges faced, when setting up the organisation and how did you overcome this?

AC: The biggest challenge continues to be securing funds to support the ongoing delivery of our service.

Being a registered charity, the clothes are donated to us (from fashion brands) and provided to people in need, at no cost to them. We are entirely philanthropically funded (i.e. we don’t receive any government funding), meaning we have to raise funds to cover all costs.

For as little as $5, we can provide a new wardrobe to a person in need.

“Thread Together provides new clothing to people in need and in doing so, we also provide choice and by providing choice, it has been proven to restore dignity, and so we restore dignity to Australians in need and this empowers them to find a fresh way forward."

M+E: The fashion industry has made a considerable effort to clean up its act, so to speak, when it comes to sustainable practices, processes and fabrications. It is a long road ahead, with some of the view that while brands are still producing new garments, regularly, the industry may never be fully sustainable. What are your thoughts on this – what else can brands do to alleviate the issue?

AC: The fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world, just after the oil industry. And the environmental damage is increasing as the industry grows.

However, there are solutions and alternatives to mitigate these problems. The first step lies in building awareness and willingness to change.

It is great to see fashion brands becoming more considered in every step of the process, especially those taking an ethical response to garment end-of-life (through donation to Thread Together).

This said, everyone has a responsibility and I think the fashion consumer can plan a much bigger role, starting with their decisions around how to spend their hard earned dollars.

So what are some of the things that we can all do?

  1. Choose clothes made in countries with stricter environmental regulations for factories (i.e. more sustainable brands)
  2. Choose organic fibres and natural fibres that do not require chemicals to be produced
  3. Choose fibres with low water consumption such as linen, recycled fibres etc
  4. Think before throwing out your clothes
  5. Buy second-hand swap and rent clothes
  6. Buy less and better quality

M+E: What are some short and long-term goals for Thread Together?

  1. Maximising our social impact – we will work collaboratively to maximise the impact of our services by increasing agency access, expanding into new territories, and adding clothing hubs and additional mobile wardrobes to our fleet. We will provide new wardrobes to half a million Australians in need, in the next 2 years
  2. Minimising burden on the environment – we will grow our network of fashion partners with an increased focus on securing more frequent donations and products which are in high demand and where availability is low (e.g. socks, underwear and children’s clothes)
  3. Creating an efficient and effective operation – we will review and develop our processes and leverage technology to ensure our services function efficiently and effectively to facilitate scale
  4. Establishing the pathway to financial sustainability – we will create a sustainable funding model and ready ourselves to reduce dependency on third party supportive funds

M+E: How do you select the groups/demographics/charities that you support?

AC: We are non-judgemental and do not discriminate when it comes to need. We provide new wardrobes to thousands of people each week – without judgement and free of charge. Below is a non-exhaustive list of types of people that we support:

  • Women escaping domestic violence
  • Homeless adults
  • Youth at risk
  • New arrivals to our country seeking refuge
  • Long-term unemployed seeking equal standing when going for an interview
  • Individuals coming out of long-term mental health care
  • Indigenous communities
  • People returning to the community from incarceration
  • All those impacted by drought, bushfires, floods and now the pandemic

M+E: How does the act of repurposing unwanted stock, to supply a human in need, with warmth and comfort in clothes, change this person’s day/perspective – why is it such an effective model?

AC: The human race universally wears clothing to protect against adverse climate conditions.

Apart from the practical functions, wearing clothes carries specific cultural and social meanings and clothing has been regarded as one of the best ways to distinguish social classes, sexes, occupation, marital status and ethnic and religious affiliation.

In short, clothing helps to define who we are and the right to adequate clothing, or the right to clothing, is recognised as a human right, this together with the right to food and housing, are parts of the right to an adequate standard of living.

Thread Together provides new clothing to people in need and in doing so, we also provide choice and by providing choice, it has been proven to restore dignity, and so we restore dignity to Australians in need and this empowers them to find a fresh way forward.

M+E: For those interested in volunteering, how should they apply?

AC: People can volunteer in our fulfilment centre in Banksmeadow, Sydney, to help us sort, pick and pack. They can also support us in our clothing hubs and taking our mobile wardrobes around the country.  To volunteer with us, people can get in touch with us at [email protected]

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