Loess is an Australian-made lifestyle brand obsessed with the olfactory. Scent. The powerful memory trigger that transports us ‘home,’ to our wild, wild youth, the raw tear of heartbreak and sheer, untainted joy of love. The mantra of Loess, however, is to connect you deeper, with the land you stand. Thrust you into the beauty of imperfection – yours and hers. Naturally made from high quality ingredients, sans all the nasties and bottled in bespoke, minimalistic vessels, it’s the bottle you want front and centre of your fragrance wardrobe. Here, we chat with founders and fragrance designers, Amy Louise and Nick Morley on positive change through the senses, and dinner parties for 5.

M+E: Loess scents are inspired by the Earth – how does this influence the way you source your fragrance portfolios, and how you layer notes for the wearer?

AL: Our fragrances are created using natural, sustainably sourced and high-quality materials from around the world.

At the heart of each scent, we have selected woody base notes to form a strong, earthy foundation. We have then chosen various notes inspired by nature to create our two unique fragrances; Dark Paha and Céder.

M+E: Define the Loess sensory journey, how does it make the wearer feel, and how is it unique to other boutique fragrance brands?

AL: When creating Loess, it was extremely important that we considered the customer’s entire brand experience. From brand identity to our website and packaging design, all the way to ingredients, we have always had one vision – to connect people to the beauty in Earth’s raw, natural forms. This also extends to the beauty of individuality, where we want our customers to feel celebrated for who they are in their most raw, unfettered self.

Be willing to be uncomfortable. Be comfortable being uncomfortable. It may get tough, but it’s a small price to pay for living a dream.

M+E: The objective is to foster a deeper connection between the Loess customer and Mother Earth – how do you achieve this outside of the fragrance itself?

NM: One of the driving forces behind Loess is to create positive change for planet and people. We have partnered with i=Change where we donate $1 of every sale to one of three organisations; Seabin Project, Plan International or Greening Australia. Further to this, we donate 10% of profits to a new charity every quarter. For the months of December, January, February and March we are donating to the Australian Marine Conservation Society.

M+E: What references can be found in the Loess bottle design?

NM: We wanted the bottle to have a minimal and timeless feel whilst  honouring Earth’s natural, raw beauty.

M+E: When did you meet, and can you remember what fragrance you were each wearing?

AL: We met two years ago at a pub in Surry Hills, Sydney. I was wearing Santal 33 – Le Labo as that had always been my go-to scent … until now (haha).

NM: I had run out of cologne at the time so had to borrow some of my roommates – no idea what it was. Given that we are still together two years later, I guess it must have been okay!

M+E: What scents remind you of summer?

AL: Wood and spice always take me back to hot summer nights on vacation … also, the smell of sunscreen never fails to trigger a summer mood.

M+E: You currently have two fragrances available – can we expect more … what’s next from the brand?

AL: Absolutely! We’re super excited to expand our fragrance line in addition to a whole range of different products (can’t go too deep on that now – you’ll have to stay tuned!).

M+E: If you could collaborate with anyone, who would it be?

AL: Two that really stand out would be Baina and Nagnata. Both companies are leaders within their space and share our same ethos. No doubt magic would ensue.

M+E: Loess is hosting a dream dinner party for 5 guests, who are they and what fragrance is burning in the background?

NM: David Attenborough, Muhammad Ali, Jess Ruby James, Sophie Ginns and Pip Archibald. Burning in the background is Frankincense incense from Ayu.

M+E: If Loess were an album, what would it be?

NM: Khruangbin – Con Todo El Mundo.

M+E: A wise person once told you …

NM: Be willing to be uncomfortable. Be comfortable being uncomfortable. It may get tough, but it’s a small price to pay for living a dream.



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